Stone Marilyn - Fundamentals Of Marketing - Paperback Treaties & Other Sources Of International Law Barcode: 9780199580439

Barcode: 9780199580439

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Stone Marilyn - Fundamentals Of Marketing - Paperback Treaties & Other Sources Of International Law Barcode: 9780199580439Binding: Paperback Description: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors in particular the banking hospitality retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader not